"Informatic Software"

The Internet Matters

Marketers spend millions of dollars on the internet to launch new products and increase brand equity in the marketplace. Once marginalized in favor of traditional media, online communities in particular have come to the forefront as critical paths to engagement with consumers. In fact, total internet advertising is forecast to reach nearly $62 billion by 2011, surpassing newspapers as the nation’s largest advertising medium.

The Engagement Has Changed

Traditional media is a disconnected activity. Marketers never have any certainty that their ads are being seen, nor do they always know what their prospective customers are saying about them, asking for or complaining about.

Today’s internet changes all of that. It is a medium of personal interaction, both consumer-to-consumer and business-to-consumer.

Traditional tools such as viewer ratings and circulation numbers have no relevance here. Marketers are asking not only how many people are viewing their online message, but how consumers are responding to it, changing it and passing it along. Managing a brand’s online reputation has become a critical function.

The explosion of social networks and user-generated content has resulted in limitless possibilities for viral marketing. Of course, measuring marketing success in this new world is a daunting task.

New Tools Needed

Page views, video downloads, popularity rankings – they are simply old ways of measuring success and guiding marketing spend in a completely new medium. Online consumer response is more dynamic than the number of eyeballs on a 30-second spot. The measuring tools must evolve to meet the medium, and Spiral16 has the solution.

The Growing Data Problem

The online world offers marketers a vast virtual gold mine of information on consumer behavior and sentiment. However, most companies have found this data to be overwhelmingly difficult to collect and analyze manually.

Control of one’s message has been ceded somewhat. Different segments of the online community respond to a marketer’s brand message in different ways. Further, once a message is released into the online community, it belongs to them. The message changes and spreads outside of the tight control of the marketer.

The speed of the internet demands immediate action and reaction to protect and advance one’s brand. Fortunately, the Spiral16 Virtualization Engine can provide you with a competitive advantage.

Solving the Problems: The Virtualization Engine
The Spiral16 Virtualization Engine is the revolutionary new software product that responds to the challenging needs facing marketers that promote their brand in today’s disparate online environment.

Whether launching new products or analyzing the marketing efforts of the “tried and true,” Spiral16 reveals the information to marketers that is necessary to improve ROI.